SKULL RANCH
PERFORMANCE LINE

Inspired by Travis Briscoe. Built by Skull Ranch.

Where Grit Meets Precision

Skull Ranch was born from bone-deep western tradition: where sweat, pain, and persistence aren't obstacles; they're the price you paid to live this life. But even in a sport built on toughness, there comes a point when grit alone isn’t enough.

That’s where Travis Briscoe comes in.

A legend in his own right, Travis didn’t just ride bulls…he outlasted them. He brought a level of intensity and preparation that made even the most hardened cowboys take notice. He didn’t believe in shortcuts. He believed in systems. He believed in showing up to the arena as prepared as a fighter stepping into the ring: with his body, his mind, and his mission aligned.

But it wasn’t always like that.

The Breaking Point

Travis came up in the era where “recovery” meant taping it tight and chasing painkillers with coffee. There were no foam rollers in the trailer. No rehab programs tailored to the savage demands of rodeo. It was ride, wreck, repeat.

Then came the fall…literally. Three knee surgeries, a broken neck, a broken back in Bakersfield, a blown-out eye socket in Cheyenne, a broken leg in Pueblo; Travis turned to the rodeo cowboys medicine chest and got by on Whiskey and Wishes for too long. One day Travis had a cold, painful realization: he either had to change the way he was living and rebuild the way he trained, or he was done. That moment didn’t break him. It forged him.

The Rebuild

Travis partnered with Skull Ranch, known for making gear and goods as bold as the lifestyle they represent. Together, they built something bigger than your typical product line. They built a performance optimization system, grounded in Travis’s own experience, backed by science, and tested in the dirt, not a lab.

They called it: Skull Ranch: Briscoe Series

Formulated for the arena. Designed for recovery. Built to win.

This isn't a rebranded gym stack. It’s a line engineered for rodeo athletes.It’s for those who push their bodies through 8 seconds of chaos and spend a lifetime preparing for it. It's about getting on stronger, staying in longer, and recovering faster.

The Message

The Briscoe Series isn’t about glamour. It’s about longevity. It’s about outlasting the injuries, the fatigue, and the brutal schedule. It’s for the ones who live in the dirt, ride hurt, and still show up ready to win.

This line represents everything Travis stands for: discipline, resilience, and the mindset that pain is temporary, but legacy is forever.